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Power Up: How Clean Energy Is Putting Fossil Fuel Demand in Doubt

October 2025

Despite record investment in clean energy, the fossil fuel industry is still anticipating long-term growth in fossil fuel demand. We Mean Business Coalition brought together leading experts from Energy Transitions Commission, Ember and E3G to develop an analysis that looks at how trends in electrification and clean energy are affecting fossil fuel demand.

This analysis, Power Up: How Clean Energy Is Putting Fossil Fuel Demand in Doubtsuggests that fossil fuel producers risk counting on future demand that may not materialize. Power Up looks at oil, gas and coal, showing that demand for each is set to slow or peak in the next few years, and reaffirms momentum in clean energy deployment globally.